RedesignVisual design & brand application
A design language project was prioritized within the design team.
We had some designers leave and new designers join. There was also a new head of design.
There were further discussion about executing the entire rebrand project, but that failed, so our head of design decided to prioritize a redesign of the app to make Venmo more polished and more modern.
During this time I transitioned from designing Commerce features for Venmo to being an Android platform designer.
For our redesign, I wanted to come up with a concept like melt,
—a concept that would guide our visual and animation language. For this phase, I worked closely with our iOS platform designer.
I explored two sets of type styles,
—one bold and expressive, and the other calm and quiet. I arrived at the final selection based largely on their ability to coexist and feel like the same set, while still portraying their own respective characteristics.